Problem Space

• This project sought to enhance the current organic sharing options as part of a broader initiative within the product department focused on product-led growth (PLG). In collaboration with the PLG team and the Head of Growth, I aimed to investigate how our primary persona, coaches, share their recordings with non-customer opponent coaches and examine how users engage, utilize, and experience the "share recording with opponents“ (SRWO) feature.

Business Objective

• Increase organic PLG.

Research Goal

• Gain a deeper understanding of how and why coaches utilize the SRWO feature to enhance and streamline the interaction process, ultimately fostering a greater willingness to share.

• Explore the motivations driving individuals to request a Veo recording. The goal is to gain insights that will refine their journey toward engaging with the demo product and increase their likelihood of effectively utilizing the demo account.

Key Metrics

• Increase coaches’ usage of the SRWO feature.

• Increase organic coach freemium sign-ups via the SRWO feature